The next Pret product with Prét A Manger

Have you ever wondered where ideas and innovation comes from? Well, this module will lift the lid on exactly what goes on, and bring you closer to the development stages. From looking at what makes a great idea to where innovation can come from, this module will give you everything you need to know about product ideation at Pret. 

It’s amazing seeing an idea come to life, but there’s often a few processes that come along the way, with the occasional misstep too! Staying on track and keeping a close eye on project management is key to bringing a project to life. This module will look at the teams, roles and responsibilities involved in development feedback, project management, and timelines. There’ll even top tips that’ll help you stay on track, and get your idea closer to reality.  

From recipe development to ingredient sourcing, this module will provide you with valuable insight into all things pricing at Pret. After learning more about the teams, roles and processes involved at different stages of development and sourcing, you’ll get a taste of how to ascertain the cost of a product from ingredients and how they’re sourced through a costing tutorial, before hearing more from leading industry professionals offering bonus tips, hints and pathway information in a live webinar. You’ll finish off the module with an immersive costing activity.

What is marketing? How are marketing channels used? What’s needed to create a stand-out marketing campaign? This module aims to answer all of these questions and more! Once you’ve brushed up on the 7Ps of marketing and explored the rise of digital marketing, you’ll find out more about Pret’s marketing strategy, completing the module with an activity all about planning your very own product launch.

You might not realise it, but branding is an integral part of any company’s image and how it’s perceived by customers. In this module, you’ll delve deeper into the fascinating world of branding and packaging. After a whistle-stop tour of key brand elements for Pret, you’ll take a closer look at how branding and packaging have evolved over time. You’ll even learn about key visual considerations, and how the right elements help create the characteristics of all Pret packaging! Using everything you’ve learnt - including top tips and advice shared in the live webinar - you’ll have a go at designing your own eye-catching packaging.

So, it’s finally time to launch a product - what happens now? This module will take you through an overview of ‘launch day’ and the different teams involved in this exciting stage. From an overview of how products are presented and talked about to how they are incorporated into current offerings and served, you’ll also learn more about ‘point of sale’. To explore this in more detail, you’ll hear from industry professionals in a live webinar, before having a go at adding your own notes about launch day to your designs.