Business of publishing
Engaging, consumable content is the name of the game these days. Whether that's the more traditional newspapers and books, a brand new video game or websites and blogs, the scope of opportunity in publishing is vast and extends far beyond what many people presume is just writing articles. Sound intriguing? Want to learn about the business of publishing from an industry leader? Hachette UK is here to help you take your first steps into the publishing world.
The Business of Publishing programme with Hachette will introduce you to some concepts around how to read the market and understand what the market wants published. You'll cover different forms of media and the importance of being digital for publishing houses in the modern age; looking further at how this might present career opportunities that would interest you.
Publishing the right books for the market
In every business it's crucial to read the market and look for demand and opportunities. In this module you'll discover how to figure out market demand. What's particularly interesting about the Business of Publishing is that sometimes it's necessary to publish what you know will sell and sometimes to take a risk and disrupt the status quo is what's needed. Find out more about this and explore the publishing market.