Social Media Marketing Virtual Work Experience

‘Data’ is certainly a buzzword when it comes to careers, but how does data really function in social media marketing? Learn about the different types of data and how they are useful to companies. Discover some of the day-to-day responsibilities of a data analyst. Then, try your hand at collecting data yourself with your very own questionnaire. 

While the posts we see might come off as effortless or casual, chances are a lot of strategy has gone into them. Brands must consider information gleaned from data, such as what their target audience’s preferred social media channels are. Employing a social media strategy can help ensure social media efforts support a company’s broader business goals, but how? Find out in this module!

Everyone has heard about influencers and how they create content. But what is content really and how does it shape how consumers view and interact with brands? Discover the ins and outs of content creation and what roles are available in this exciting area of social media marketing!

You may have heard of a ‘tax audit’ before, but what about a ‘social media audit’? In this module, you will learn what a social media audit is and how to perform one. Discover the tools and mathematical formulas social media marketers use and what they help industry professionals to accomplish. Learn how brands choose their influences and the role of the social media manager. Discover if a career in monitoring engagement is right for you! 

You might create a community within your friend group by doing things as simple as sharing content you find funny. But how do brands create online communities and why would they want to? You will learn how industry professionals use tools like ‘brand tone of voice’ to create online communities and how they benefit from this creation. 

Feeling suited to a position in this industry? This section will provide you with information about the next steps to launch your career in social media marketing! From apprenticeships to what you’ll need to qualify for university programs, there is a route into this field for everyone.