Social Media Marketing Work Experience

You might think you know all the types of content out there, but do you know which type of content suits which audience best? In this module we'll take a look at the different types of content, the best (and worst!) trends and what content works best for which social channel. In this module's activity you'll become a content creator in charge of creating content to market Denmark & Williams’ new product.

What is a social media audit, why is it important and how do you get one done? We'll explain and give you some tools and formulas to make your job as a Social Media Manager a bit easier! We'll also explain the role social media influencers have and how to engage them to work for your brand. In this module's activity, you'll try to consider the best way to use influencers to your brand’s advantage.

Here we'll explain the four factors that go into maintaining  a flourishing social community. We'll also look at who is responsible for maintaining an online community, from community managers to content creators. In this module’s activity, we will show you how important it is to keep a brand's tone in mind at all times when dealing with customer complaints!