Lloyd S RegisterBirmingham

Digital Recruitment Marketing Analyst - HR Apprentice

£20,000.00 - Annually


Start: 25 October 2021
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Why We Need You
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Why We Need You

Daily tasks/What will you learn: 

Throughout the apprenticeship, you will gain exposure to a wide range of Marketing and HR activities, including: 

  • Support recruitment lead with digital campaigns across a variety of online and social media platforms by using SEO, paid search or paid social campaigns to drive candidate engagement and retention
  • Use a variety of sources in line with the LR branding and social media policies (e.g. LinkedIn, Facebook and Twitter) with a focus on direct sourced (passive) candidates – connecting directly with potential candidates for roles
  • Interact with professionals on niche platforms, and or local channels to support D&I initiatives etc
  • Create and maximise content for our career’s website including creating and uploading career stories/articles and profiles of key roles. Also, this will include developing social cards and templates and using appropriate imagery as part of our social campaigns
  • Encourage referrals strategy but particularly through establishing and managing communications
  • Proactively pipeline talent and create pre-qualified candidate talent pools in line with the workforce plans – particularly in tech and digital space where we currently spend most with agencies
  • Measure and evaluate the success of digital recruitment marketing activities.


We started out in 1760 as a marine classification society. Today, we’re one of the world’s leading providers of professional services for engineering and technology – improving safety and increasing the performance of critical infrastructures for customers in over 75 countries worldwide. The profits we generate fund the Lloyd’s Register Foundation, a charity which supports engineering-related research, education and public engagement around everything we do. All of this helps us stand by the purpose that drives us every single day: Working together for a safer world. 


Entry requirements: 

Standard Entry: 

  • To be eligible to study for a degree, typically candidates will have achieved grade C/4 or above in at least five GCSEs, and at least two A-levels passes or any equivalent Level 3 qualifications.
  • Any Level 3 Apprenticeship

Non-standard Entry with work experience: 

  • Equivalent work experience (typically 2 years relevant experience at an appropriate level) – candidates may have previously been in a digital marketer role or be able to demonstrate a real passion and personal experience in digital marketing.
  • Relevant professional qualifications and/or work experience will be taken into consideration where the applicant has the judged potential to benefit from the programme, allowing for contextualized applications. The nature of an applicant’s work experience is as important if not more so than the duration of that experience. The experienc
    • Strong written and verbal communication skills
    • Well organised with a desire to work in a fast-paced environment
    • Attention to detail
    • Capable of learning to use a range of different systems and tools (training will be provided)
    • Passionate about a career in marketing – prior knowledge of trends and technologies isn’t essential but is preferred
    • Ability to work independently and as part of a global team
    • Result oriented, proactive, flexible and enthusiastic team player with a “can-do” attitude


Address: 1, Trinity Park, Bickenhill Lane, Birmingham - B37 7ES

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