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In this experience, Professor Linda Kaye explores the world of behaviour in an online world. In episode one, you will explore cyberpsychology and understand the study of how digital technology and the internet shape your thoughts, feelings, and behaviours. You will see how it applies to everyday life through examples like social media, gaming, and online therapy. You will also learn why cyberpsychology matters for politics, business, and careers, and how studying it at university can open up opportunities in areas such as digital wellbeing, user experience, and online safety. In the second episode, you will unpack what “behaviour” means in a digitally-connected world. You’ll learn three distinctions of behaviours, and see how everyday actions can gain a digital layer through tracking or sharing. You’ll also explore why the online and offline divide is blurry and how our “environment” now includes both physical and digital spaces. In episode three, you’ll learn about digital footprints, and how the data you contribute (whether actively or passively) forms a part of a digital profile which can be used by cyberpsychologists to study your behaviour. You’ll also learn about a real-world scenario in which a digital footprint can be used positively and a scenario which uses it negatively. In the final episode, you’ll learn about emojis and how they can be used as a representation of emotion or behaviour in an online world. You’ll explore how cyberpsychologists can interpret emojis and their different meanings, before undertaking an activity that sees you analysing a conversation and interpreting how each person uses emojis.
Professor Linda KayeEdge Hill UniversityPsychology
All episodes
1. What is cyberpsychology?
2. What is online behaviour?
3. What can we tell about people from their digital footprints?
4. Activity: studying emojis
About the university
Edge Hill University
At Edge Hill University, we’ve been inspiring minds and changing futures since 1885. Whatever you study, we invest in your future and provide you with the tools you need to succeed. Located in Lancashire, close to Liverpool and Manchester, we’ve created a diverse environment where our students can live, learn, and belong. Lecture halls are equipped with everything you need, and our high-quality teaching brings subjects to life. If you're moving away for the first time, our on-campus accommodation provides a home away from home within easy reach of study and social spaces - ranked 1st in the UK by students (Uni Compare, 2025).
Meet the academic
Professor Linda Kaye
Linda a Chartered Psychologist with the British Psychological Society (BPS) and founding member of the BPS Cyberpsychology Section. Linda’s expertise is in the exciting area of cyberpsychology which largely refers to the psychology of online behaviour. Linda a reputable thought-leader in cyberpsychology and is regularly invited as an expert commentator on topics such as social media behaviour, and the psychology of online behaviour. Linda has an extensive publication record in which she has authored over 70 peer-reviewed papers, and multiple books on topics in cyberpsychology. She regularly engages in various types of external engagement activities to promote the field of cyberpsychology to the general public, the media and businesses. All this is underpinned by her ambition to broaden the awareness of cyberpsychology and its value in advancing our understanding of the digitally-connected human experience.
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