Job sectorMarketing & Communications
This programme is open to anyone aged 13+
Certificate of completion
Over 7 hours worth of content
There are six international airports in the UK and Heathrow is the biggest and busiest - so what part does marketing play? In this virtual work experience, we’re going to take a look at the branding and marketing behind the UK’s busiest hub and the larger trends in the marketing industry. We’ve got a whole module dedicated to digital marketing practices, so you’re sure to find an area where you’ll thrive.
In this virtual work experience programme, you’ll get a behind the scenes look at the marketing behind one of Europe’s busiest airports. You’ll understand the methods taken to attract a wide variety of customers and how customer research is the key to their success. You’ll take part in quizzes and thought-provoking activities, we’ll also encourage you to do your own research to find out whether marketing is the right career path for you.
An Introduction to Heathrow
In this introductory module, we’ll hear all about Heathrow’s story, including its history, what it does now and what it wants to look like in the future. We’ll cover topics such as who does what at Heathrow and how to meet future challenges.
Marketing and branding
25th March - 19th April
Hear from our student community
Aqsa Saleemi, Year 12 Student
Thank you for all your time and effort. The program was by far the best experience I’ve had virtually compared to other virtual experiences I’ve done. I liked the layout and the interactive activities, and I learnt a lot I didn’t know. I would definitely recommend this program to others; it was a great experience I would love to do it all again.