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Virtual

Social Media Marketing

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Job sector

Marketing & Communications
This programme is open to anyone aged 13+
Certificate of completion

Overview
People love scrolling through their socials, but have you considered how social media can be used to drive profit? Although social media marketing is a new industry, it's growing fast. Ever bought or wanted to buy something because you saw it on TikTok or Instagram? Discover the wide variety of careers that go into making this happen.

What's included
Social media marketing offers a range of careers that suit a variety of skill sets and interests. What roles are available in this field and what sort of work do they do? In this virtual work experience programme, you will find out! From data analyst to content creator, learn about the various careers in social media marketing to discover which one is right for you.

Introduction to the Social Media Marketing Industry

Nowadays we are used to seeing products advertised on our socials. However, social media wasn’t always considered part of marketing. Learn how social media developed into an essential marketing tool while you gain a foundational knowledge of the industry. Social media is only getting started; learn how you can get in on the ground floor of this fast-growing industry!

Collecting and Analysing Data
Developing a Social Media Marketing Strategy
Creating Content
Monitoring Engagement
Maintaining a Social Community
Pathways

Available dates


On demand

Time to complete

7 hours

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Hear from our student community


Aqsa Saleemi, Year 12 Student

Thank you for all your time and effort. The program was by far the best experience I’ve had virtually compared to other virtual experiences I’ve done. I liked the layout and the interactive activities, and I learnt a lot I didn’t know. I would definitely recommend this program to others; it was a great experience I would love to do it all again.

Frequently asked questions


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