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MARKETING SUBJECT SPOTLIGHT

Human 2 Human: How can creating online communities sell products?
with Dr Steffan Thomas from Bangor University

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Join Dr Steffan Thomas as he introduces you to the world of social media marketing. He explores the fundamentals of using social platforms to drive sales, tools and considerations businesses need to have when crafting a social marketing strategy, and the importance of always remembering the social in social media. You will have a go at crafting a social marketing strategy yourself, and receive some career advice on where a Marketing degree can take you!

Dr Steffan ThomasBangor UniversityMarketing

All episodes
1. What is the opportunity for social content marketing?
2. Setting your strategy
3. Content pillars: the key to engagement
4. Activity: Build your own social marketing strategy

About the university


Bangor University
Bangor University
Bangor University

Bangor University was founded in 1884 and is situated in an unrivalled location between the mountains and the sea in North Wales. Through inspiring and excellent teaching, pioneering research, and powerful partnerships, our commitment to sustainability and togetherness drives us to be a catalyst for change. Our history and our future tells a story of the extraordinary things that come to be when we commit to making a difference together. We are 15th in the world for sustainability (UI GreenMetric World University Rankings, 2021) and 85% of our research is world-leading or internationally excellent (REF 2021). Honorary graduates include Sir David Attenborough and Ruby Wax OBE.

Bangor University profile →
Meet the academic
Dr Steffan Thomas

Dr Steffan Thomas is Senior Lecturer in Marketing and has professional experience in radio, television, and the music industry. However, it was whilst researching for his PhD in Business Management and Marketing that he became interested in the use of digital marketing to support distribution. Steffan is interested in working with SME organisations, and over recent years has supported a number of businesses to improve their digital presence in a number of sectors such as dental, veterinary, hospitality and tourism. Steffan currently teaches a range of modules including Foundations of Marketing and Digital Marketing, and is supervising several PhD students within the College of Arts, Humanities and Business. Join Dr Steffan Thomas as he introduces you to the world of social media marketing. He explores the fundamentals of using social platforms to drive sales, tools and considerations businesses need to have when crafting a social marketing strategy and the importance of always remembering the social in social media. You will have a go at crafting a social marketing strategy yourself and receive some career advice on where a Marketing degree can take you!

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