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In this thought-provoking Subject Spotlight, Jenni Scrivener explores the world of Business Management. In episode one, Jenni explores what entrepreneurship really means and why it is about more than just making money. She introduces different types of entrepreneurship and shows how entrepreneurs can create both economic and social value while contributing to society and long-term development. In episode two, Jenni explores the key challenges entrepreneurs face, including rising costs, government policies, changing consumer behaviour, and intense competition. She highlights how these pressures affect businesses of all sizes and raises important questions about how entrepreneurs can adapt, stand out, and stay competitive in a fast-changing world. In episode three, Jenni looks at how entrepreneurs rise to challenges by developing adaptable, resilient mindsets. Using real-world examples, she shows how learning, pivoting, and responding to change can help businesses survive disruption and build long-term success. In episode four, Jenni recaps the concepts, challenges, risks and rewards of being an entrepreneur. She then sets you an activity which encourages you to think like an entrepreneur and create your own business model!
Jenni ScrivenerLancaster UniversityBusiness and management studies
All episodes
1. The concepts of entrepreneurship
2. The challenges of entrepreneurship
3. Rising to the challenge
4. Activity: creating your own business
About the university
Lancaster University
Lancaster is a highly ranked UK university set on a beautiful 578-acre parkland campus in north-west England. Here, you’ll learn from leading academics in an inspiring, research-led environment. Our degrees are designed with employability in mind, and our careers service is there to support you, even after graduation. We’re home to a diverse, close-knit community of students and staff from over 120 countries. We’re proud to be one of a handful of collegiate universities in the UK, giving you support, a ready-made community, and a feeling of belonging from the moment you arrive.
Meet the academic
Jenni Scrivener
Jenni Scrivener is a Teaching Fellow in the department of Entrepreneurship and Strategy at Lancaster University Management School. She leads the undergraduate programme BSc Business Management for Entrepreneurship and teaches across a variety of undergraduate and postgraduate modules. Jenni is passionate about entrepreneurial mindset and learning, especially in entrepreneurship education.
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