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Becoming the pitch perfect music promoter
with Howard Monk from University for the Creative Arts

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Join Howard Monk as he explores what it takes to establish a successful live music business. He will introduce you to the different roles and challenges in the world of music management and explain why he turned down Ed Sheeran.

Howard MonkUniversity for the Creative ArtsMusic

All episodes
1. Developing a business: the local London, and Shhh Festival!
2. The role of booking agents: contact from Ed Sheeran’s agent
3. How Ed Sheeran got to where he is now
4. Activity: choosing the right venue & quiz
5. Careers
Bonus: Bridging the gap

About the university

University for the Creative Arts
University for the Creative Arts
University for the Creative Arts

University for the Creative Arts is a top specialist creative university, home to vibrant campuses in Canterbury, Epsom, and Farnham. With courses in arts, business, and technology, UCA offers state-of-the-art creative facilities, inspiring local surroundings, and the freedom to express yourself creatively amongst like-minded others. As the second largest creative specialist university in Europe, their campuses are packed full of high-tech, quality equipment for you to use around the clock. And no matter how big or bold your ideas may be, at UCA you’ll be guided to transform sparks of creativity into meaningful projects, while forging your path to a rewarding creative career along the way.

Meet the academic
Howard Monk

Howard Monk is Senior Lecturer in Creative Business at the University for the Creative Arts. He has vast experience in the industry, having started to work in events whilst at university, performing various roles such as a driver and sound engineer with renowned bands such as Pop Will Eat Itself, Radiohead, Spiritualized and many more. As a drummer in his own bands, Howard got a feel for organising DIY gigs and continued to run shows when his bands stopped playing so often. He started his own promotions and booking agency – Knom Music/The Local – which specialises in giving touring opportunities to new acts from overseas, as well as helping to develop the careers of many UK bands and artists. As an agent, Howard has had his bands play a huge number of festivals, including Glastonbury, Green Man, End of the Road, Reading and Leeds, Latitude, Boardmasters and many more. He runs a stage at Wilderness Festival and hosts the annual ‘Folk Idol’ competition at Camp Bestival. The Local has held events at SXSW, The Great Escape, the Roundhouse and the Southbank Centre. He also runs the annual The End Festival in North London each November. Howard is an experienced Course Leader and Senior Lecturer with expertise in the creative/music business/event management space. His teaching experience ranges from EFL to Higher, via Further Education, and he has recent experience in course authorship. Howard is an educator, innovator, musician and networker.

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