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In this fascinating experience, Dr Janey Deng Klingelfuss takes a deep dive into the world of graphic design and innovation. In episode one, Janey introduces graphic design as a form of visual communication that’s everywhere in daily life, shaping meaning through choices like typography, colour, layout, form, and texture. She then explores how the field has evolved and explains why responsible design matters. In episode two, Janey explains how creativity fosters trust by demonstrating that a brand’s visual identity and user experience influence an audience’s perception. Janey outlines some of the key skills a designer needs when collaborating with a client, before exploring how consistency, inclusion, collaboration, and ethical choices create authentic, sustainable brand value that lasts. In episode three, Janey explains how graphic design has moved from analogue craft to digital ecosystems, showing how each new tool changes the pace, possibilities, and look of design. She also unpacks how automation and AI shift designers into curator and storyteller roles, where human judgement, ethics, empathy, and adaptability remain the foundations of meaningful work. In the final episode, Janey recaps all of the learning from the previous episodes, discusses skills development as a graphic designer, and then sets you an activity that encourages you to think creatively to design a product for a specific event.
Dr Janey Deng KlingelfussUniversity of ChesterGraphic design
All episodes
1. An introduction to graphic design and innovation
2. How creativity builds trust
3. Technology, storytelling, and the future of design
4. Designing with purpose
About the university
University of Chester
At the University of Chester, students find more than a place to study; they find a place to belong. Situated in one of the UK’s most welcoming and historic cities, Chester offers the perfect balance of community, culture, and opportunity. With a distinctive academic experience and focus on employability opportunities, Chester helps students develop their confidence, connections, and career direction. Through an experience that blends academic excellence with professional development, students gain the skills, networks, and confidence to shape their futures. The University of Chester prepares graduates not just for work, but for life, ready to lead, innovate, and make a difference wherever their ambitions take them.
Meet the academic
Dr Janey Deng Klingelfuss
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