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Entrepreneurship: Adapting to change
with Dr Nicholas Ford from University of Portsmouth

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In this Subject Spotlight, Dr Nicholas Ford introduces you to what entrepreneurship is and looks at why it plays an important role in a constantly developing World. Dr Nicholas then explores some of the skills needed to be a successful entrepreneur, including strategic agility. In episode 3, Dr Nicholas talks about a local business: The Tomato Stall. Dr Nicholas discusses how their adaptability in the face of increasing change has ensured their success. In the final episode, Dr Nicholas sets you an activity which encourages you to analyse the brand of a small business, discusses Oprah Winfrey’s success, and then finally offers you some career advice to think about after you graduate.

Dr Nicholas FordUniversity of PortsmouthBusiness and management studies

All episodes
1. Introduction to entrepreneurship
2. Strategic agility
3. Case study: the tomato stall
4. Activity - socially conscious entrepreneurship

About the university

University of Portsmouth
University of Portsmouth
University of Portsmouth

Based in the heart of the UK's only island city, the University of Portsmouth is committed to giving every student a life-changing experience. Outstanding teaching and wide-ranging support make for a lively community where students develop skills and confidence for a rewarding career. The campus is a compact site that's interwoven with the city and is just steps away from the beautiful seafront. Portsmouth is committed to their students’ futures too, with 94% of graduates in work or further study, and they offer a broad range of degrees across subjects including business, creative and cultural industries, humanities, law, sciences, social sciences, and technology. Learners will be able to access plenty of options for professional development through placement, work experience and volunteer opportunities. In addition, a dedicated careers and employability service is on hand with expert advice so Portsmouth's students are well placed for success and are given support well beyond graduation.

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Meet the academic
Dr Nicholas Ford

Dr. Nicholas Ford is a Principal Lecturer in New Product Development at the University of Portsmouth. His research expertise focuses on the development and marketing of new fast-moving consumer goods products and packaging (particularly food and drink products). Nicholas has worked with many world-leading consumer goods brands, such as Procter and Gamble, as well as many SMEs and start-ups, to help grow their business through product development. Nicholas has published research exploring the development of new products for older consumers, and is currently engaged in research and knowledge transfer activities surrounding food waste reduction. Nicholas is also involved with research into the role of category managers in own-brand food product development projects, and a critical examination of consumer input to product development projects.

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