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In this insightful Subject Spotlight, James Bond-Simmons explores what it means to be a Business Analyst in today’s digital age. In episode one, James introduces the role of a Business Analyst, breaking down their position in the business environment and how they interact with stakeholders. In episode two, James uncovers the power of data. You’ll be introduced to data analysis and data visualisation, as well as their role in business analytics. James also explores the different ways in which organisations use data, including some you may not already be familiar with. In episode three, you’ll get to grips with some more key components of business analytics - project management, change management and design thinking. You’ll discover their individual importance and how they work together to ensure success in business analytics. Finally, in episode four, James challenges you to think like a Business Analyst with a real-life scenario activity. When you’re finished, he’ll provide you with some feedback and final advice.
James Bond-SimmonsUniversity of SalfordBusiness and management studies
All episodes
1. The business analyst
2. Data-driven decision making
3. Key components of Business Analytics
4. Activity: think like a Business Analyst
About the university
University of Salford
The University of Salford pioneers exceptional industry partnerships, prepares students for life, and has a global community of over 170,000 alumni. Salford is an ambitious, thriving university and there are countless reasons why students choose to study there. Whether it’s the award-winning academics, warm and welcoming campus, state-of-the-art facilities, or fantastic location in the city of Salford with Manchester’s vibrant city centre on the doorstep. Whatever the reason for joining, students become part of a community with access to the support and opportunities they need to achieve their ambitions.
University of Salford profile →Meet the academic
James Bond-Simmons
James Bond-Simmons is a Lecturer in Business Analytics with over a decade of experience in business data analytics, in a range of roles. Throughout his career, James has worked on a number of notable projects, including creating digital solutions for the National Institute for Research, in order to support the organisation in improving the management and delivery of clinical research across England. James also received a Clinical Research Network award for developing several local tools and processes, which he later developed into successful national initiatives. James is an avid design-thinker experienced in developing tools and processes to enable teams to become more digitally mature.
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