Watch a sample episode now
Join Dr Joe Hazzam from the University of Staffordshire for this exciting Subject Spotlight which looks in detail at creating a successful digital marketing campaign. In episode one, Joe explores what digital marketing is and outlines some of the key benefits and challenges of using digital marketing. He then goes on to explain some of the key characteristics and elements that make up marketing campaigns, and why they are integral to the process. In episode two, Joe looks at how marketing strategies are developed, identifying some key styles of strategy, common components, and deciding factors that help shape an overall campaign. In episode three, Joe looks at the various ways in which digital marketing campaigns are communicated to the consumer. He identifies some of the main characteristics of digital media before outlining some of the platforms where consumers may see marketing campaigns. In the final episode, Joe offers an alternative perspective on the term ‘media’, discusses the different ways that a business can utilise media to generate recognition from consumers, and then sets you an activity that encourages you to research some well-known brands in a variety of sectors and determine what their output is in terms of media.
Dr Joe HazzamUniversity of StaffordshireMarketing
All episodes
1. An introduction to Digital Marketing
2. Digital Marketing strategy development
3. Digital Marketing communication
4. Activity - analysing a brand’s media
About the university
University of Staffordshire
The city campus in Stoke-on-Trent is the University of Staffordshire's nerve centre, where world class healthcare education at the specialist Centre of Excellence in Stafford is delivered. A global network of more than 20,000 people study the University of Staffordshire's degrees internationally, and 78% of research carried out there is world leading or of international importance according to Research Excellence Framework. The Sir Stanley Matthews Sports Centre is a leading highlight for sport in Staffordshire - a place boasting stunning countryside, historic towns and world class attractions.
Meet the academic
Dr Joe Hazzam
Dr Joe Hazzam is a Senior Lecturer in Digital Marketing at the University of Staffordshire, United Kingdom, where he acts as the course leader of the BSc (Hons) Digital and Social Media Marketing. Joe’s teaching experience spans five years in higher education, encompassing both undergraduate and postgraduate levels in the fields of marketing and business. Joe’s scholarly interests lie within the broad realm of social media and digital marketing. He is particularly intrigued by the development of digital and social media marketing capabilities that can enhance organisational performance. Joe’s research portfolio comprises fourteen research papers published in top-tier marketing/business journals such as the Journal of Strategic Marketing and the Journal of Marketing Theory & Practice among others.
In every Subject Spotlight you’ll find
On-demand interactive video content
Sign up, log in and access a wide range of potentially life-changing Subject Spotlight experiences that will help you make informed decisions about your university future.
Remarkable & relatable academics
Learn from some of the UK’s finest and most decorated academics as they give you a genuine, insightful and engaging experience of studying their courses at their universities.
Interactive quizzes and activities
Have a go at fascinating interactive quizzes and activities, then get meaningful and intuitive feedback from the academics to see how you’ve done.
Content to enhance students’ personal statements
Hear direct from the academics what’s expected of you in your personal statements, and the things you can do to improve your chances of getting on the course you most desire!
Certificate of completion
You’ll receive a certificate of completion to evidence your learning - why not add this to your CV and university applications to show your dedication to your future pathway!